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Conversion Rate Optimization Tips: How to Prioritize Tests

  • by Tabitha Grayson
  • February 26, 2020February 26, 2020

You know your business goals. You’ve run the audience research and developed great hypotheses. You’re all set to test, but you have too many tests to choose from. How do you decide on which ones to prioritize? When prioritizing, it… Read More »Conversion Rate Optimization Tips: How to Prioritize Tests

Testing Strategy: Pages with Too Many Problems

  • by Tabitha Grayson
  • January 31, 2020February 17, 2020

A minor hobby – and probably a minor hobby of most conversion rate optimizers – is to look at sites and think about what works on the site and what doesn’t.  Peruvian Connection caught my eye because it raised a… Read More »Testing Strategy: Pages with Too Many Problems

Google Analytics Segments: Interpreting Audience Behavior

  • by Tabitha Grayson
  • January 24, 2020January 28, 2020

Segments are one of the most powerful features in Google Analytics – you can use segments to examine a subset of your data. Segments are flexible and quick to set up, so they are great for exploratory work.  But once… Read More »Google Analytics Segments: Interpreting Audience Behavior

Introduction to Google Analytics Segments

  • by Tabitha Grayson
  • January 15, 2020January 15, 2020

In this post, I’ll take a look at some of the characteristics of segments, how to apply them, and how to create your own custom segments. A Brief Overview Segments are one of Google Analytics’ most powerful features.  With a… Read More »Introduction to Google Analytics Segments

Testing an Audience, Not a Site

  • by Tabitha Grayson
  • January 8, 2020January 8, 2020

Optimizers run tests on websites to find winning combinations and get better results. So it’s natural that people who are new to Conversion Rate Optimization can end up focusing on the site rather than the people who are using it.… Read More »Testing an Audience, Not a Site

Thought experiments: Groundwork for Successful Site Changes

  • by Tabitha Grayson
  • December 18, 2019November 26, 2019

A thought experiment is an experiment that you run without making site changes. You attempt to prove, disprove or refine an idea with existing evidence. When you run thought experiments you can find issues in your hypotheses early before you make… Read More »Thought experiments: Groundwork for Successful Site Changes

Why You Need a Hypothesis for Site Testing

  • by Tabitha Grayson
  • December 11, 2019November 26, 2019

An earlier post reviewed how to create a hypothesis. If you’re new to testing, though, you might wonder why you need a hypothesis at all. When thinking about site tests, there are two approaches you could take: Guess and Check;… Read More »Why You Need a Hypothesis for Site Testing

How to Construct a Hypothesis for Site Testing

  • by Tabitha Grayson
  • December 4, 2019November 26, 2019

Hypotheses are a necessary tool for site testing. A hypothesis can be thought of as a short story that predicts how users will react when a site change is introduced. Hypotheses are valuable because they keep you focused. If you can’t say what… Read More »How to Construct a Hypothesis for Site Testing

Audience Motivation: Key to a Better Site Design

  • by Tabitha Grayson
  • November 21, 2019November 26, 2019

When you know your audience’s motivations, you can create a site that speaks to what the audience wants to achieve. If you don’t know their motivations, you may be able to build a perfectly fine site, but it will lack persuasive power. Motivations are hard to… Read More »Audience Motivation: Key to a Better Site Design

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Recent Posts

  • Conversion Rate Optimization Tips: How to Prioritize Tests
  • Testing Strategy: Pages with Too Many Problems
  • Google Analytics Segments: Interpreting Audience Behavior
  • Introduction to Google Analytics Segments
  • Testing an Audience, Not a Site

Categories

  • Google Analytics
  • Site Testing
  • User Behavior
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