A minor hobby – and probably a minor hobby of most conversion rate optimizers – is to look at sites and think about what works on the site and what doesn’t. Peruvian Connection caught my eye because it raised a… Read More »Testing Strategy: Pages with Too Many Problems
Segments are one of the most powerful features in Google Analytics – you can use segments to examine a subset of your data. Segments are flexible and quick to set up, so they are great for exploratory work. But once… Read More »Google Analytics Segments: Interpreting Audience Behavior
Optimizers run tests on websites to find winning combinations and get better results. So it’s natural that people who are new to Conversion Rate Optimization can end up focusing on the site rather than the people who are using it.… Read More »Testing an Audience, Not a Site
When you know your audience’s motivations, you can create a site that speaks to what the audience wants to achieve. If you don’t know their motivations, you may be able to build a perfectly fine site, but it will lack persuasive power. Motivations are hard to… Read More »Audience Motivation: Key to a Better Site Design