user behavior

Testing Strategy: Pages with Too Many Problems

by Tabitha Grayson
January 31, 2020February 17, 2020

A minor hobby – and probably a minor hobby of most conversion rate optimizers – is to look at sites and think about what works on the site and what doesn’t. Peruvian Connection caught my eye because it raised a… Read More »Testing Strategy: Pages with Too Many Problems

Google Analytics Segments: Interpreting Audience Behavior

by Tabitha Grayson
January 24, 2020January 28, 2020

Segments are one of the most powerful features in Google Analytics – you can use segments to examine a subset of your data. Segments are flexible and quick to set up, so they are great for exploratory work. But once… Read More »Google Analytics Segments: Interpreting Audience Behavior