a/b testing

Conversion Rate Optimization Tips: How to Prioritize Tests

by Tabitha Grayson
February 26, 2020February 26, 2020

You know your business goals. You’ve run the audience research and developed great hypotheses. You’re all set to test, but you have too many tests to choose from. How do you decide on which ones to prioritize? When prioritizing, it… Read More »Conversion Rate Optimization Tips: How to Prioritize Tests

Testing Strategy: Pages with Too Many Problems

by Tabitha Grayson
January 31, 2020February 17, 2020

A minor hobby – and probably a minor hobby of most conversion rate optimizers – is to look at sites and think about what works on the site and what doesn’t. Peruvian Connection caught my eye because it raised a… Read More »Testing Strategy: Pages with Too Many Problems